Account Executive

The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.

Essential Duties & Responsibilities :

• Implements strategies to consistently grow revenue and exceed revenue goals.

• Establishes credible relationships with local business community.

• Makes sales calls on existing and prospective clients.

• Maintains assigned accounts and develops new accounts.

• Prepares and delivers sales presentations to clients.

• Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.

• Provides clients with information regarding rates for advertising placement in all media.

• Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.

• Works with clients and station personnel to develop advertisements.

• Performs other duties as assigned.

Requirements & Skills :

• Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.

• Minimum one year’s experience in sales, preferably in the media field.

• Valid driver’s license with an acceptable driving record.

• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.

• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.

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