Director, Social Programming & Strategy

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role…

The Director, Social Programming & Strategy leads content programming and publishing strategy across official social media and YouTube channels for the DC franchise portfolio – including brand-level accounts (e.g., @DCOfficial) and iconic character accounts (e.g., Superman, Batman). The Director drives always-on content strategy, campaign execution, and franchise alignment in partnership with the VP, Social Strategy (DC) & Digital Content and DC Franchise Development team. This role ensures DC’s social presence is digital-native, trend-savvy, and aligned with the broader goals of the Global Franchise organization, content studios, and WBD partner businesses. The role is also responsible for day-to-day team leadership and will play a key role in cultivating a culture of creative excellence within a high-profile growing social publishing practice.

Your Role Accountabilities…

• Lead content programming, publishing, and platform strategy across the DC brand and key character handles, ensuring alignment with franchise priorities, audience trends, and business goals.
• Drive editorial planning processes across DC’s franchise social channel ecosystem. Ensure the team remains focused on the most impactful moments in the franchise calendar, supporting prioritization, resolving blockers, and aligning with internal stakeholders.
• Oversee YouTube publishing strategy and channel management, using performance insights to inform programming decisions and community growth. Run testing on select formats and apply learnings to improve publishing impact.
• Guide social voice, creative framing, and tonal direction, ensuring clarity, consistency, and alignment with character and platform standards.
• Drive content innovation through ongoing experimentation, trend participation, and competitive analysis; apply learnings to inform channel evolution and focus. Tailor approach to individual channels and audience behaviors across the DC publishing ecosystem.
• Foster team culture and ongoing talent development, providing mentorship, guidance, and performance feedback to support a growing social publishing practice.
• Serve as lead point of contact for DC Franchise, Studios, Consumer Products, Experiences, Games, and Comms, aligning social plans to broader brand strategy and marketing priorities.
• Manage daily content workflows and approval processes; lead recurring cross-functional planning meetings and support integrated publishing coordination.

Qualifications & Experience…

WORK EXPERIENCE:

• At least 10 years of experience in digital content programming, social media publishing, and franchise engagement required.
• Experience managing social publishing teams and collaborating with entertainment or IP-driven brands strongly preferred.

EDUCATION:

• Bachelor’s degree in a related field or equivalent experience required.

KNOWLEDGE AND SKILLS:

• Deep expertise in multi-platform social publishing, content planning, and editorial programming required.
• Strong editorial instincts, creative judgment, and platform fluency (IG, TikTok, X, YouTube, Facebook) required.
• Proven ability to manage brand voice across multiple channels and franchises required.
• Experience partnering with brand leads and cross-functional teams in support of key campaigns required.
• Strong analytical skills and ability to translate data into actionable programming decisions; self-serve proficiency with popular industry performance reporting and data visualization tools (e.g., Sprinklr, YouTube Analytics, Tableau) required.
• Familiarity with legal, compliance, and platform-specific content guidelines related to social publishing and fan engagement required.
• Excellent communication and team leadership skills, including experience overseeing agencies and junior staff required.
• Familiarity with the DC Universe, character IP, and fan communities strongly preferred.
• Background in platform innovation, trend tracking, and experimental content development strongly preferred.
• Experience managing multi-account strategies (e.g., brand + sub-brand handles) strongly preferred.
• Experience designing or managing social dashboards and reporting workflows strongly preferred.

Preferred…

• Must be able to collaborate across global time zones as needed.
• Must be able to travel up to 10% of the time.
• May be required to support early morning or evening publishing tied to global campaigns.

Management has the right to add or change duties and job requirements at any time.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $95,550.00 – $177,450.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

If you’re a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

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