Senior Digital Media Coordinator

• Build and optimize email-first lifecycle campaigns (lead generation, retention, renewals, gameday engagement) through segmentation, automation, and personalization.
• Manage email marketing calendars day-to-day through Asana—including copy deadlines, design approvals, and QA timelines.
• Assign time through scheduled meetings and an up-to-date Asana calendar with ticketing, digital, and analytics teams to grow qualified lead pipelines.
• Own email testing tactics—develop hypotheses, A/B test subject lines, creative, and calls to action, and report outcomes.
• Introduce creative inspiration and industry examples to drive the evolution of email design and fan messaging.
• Serve as the primary digital point of contact for Luxe sales email strategy and support season ticket and ticketing list promotions.
• Collaborate with the content team to align fan messaging with key brand and ticketing initiatives.
• Support SMS and push as needed, ensuring messages complement and do not compete with primary email sends.
• Establish campaign-level & departmental KPIs and report on performance, testing insights, and fan interaction trends monthly or as needed.
• Take full ownership of assigned campaigns and report progress regularly.
• Represent the brand voice consistently across email, app, and SMS content.
• Keep leadership informed of wins, blockers, and optimization opportunities. 
• Present campaign recaps and insights to full digital team in weekly meeting and via email. 
• Create strategy around seasonal campaign strategies tied to ticketing or gameday.
• Contribute to planning for engagement around major team milestones through creating Asana projects and setting up continued meetings to push the project forward.
• Perform various other tasks that may be assigned from time to time by the Warehouse Manager.

• Must show extreme care, consideration, and strong decision-making skills when managing key assets.
• Proficiency in use of Oracle Eloqua, Rover app push platform, PageProof review platform, Microsoft Office, and familiarity with Adobe platforms.
• Proficiency in digital asset management.
• Strong copywriting and editing skills.
• Graphic design and/or video editing skills a plus.
• Ability to understand and read data analytics and deliver clear reports that can be shared internally. 
• Ability to be consistently prompt and dependable.
• Ability to be proactive, suggest improvements and lead. 
• Ability to manage multiple tasks with multiple priorities.
• Effective verbal, written and interpersonal communications.
• Ability to work effectively as a team member.
• Ability to work long, flexible hours including gamedays, evenings, weekends and holidays as required.
• Ability to maintain confidential and/or proprietary information.
• Ability and internal drive to demonstrate a winning attitude and a strong work ethic in the performance of all job responsibilities.
• Occasional travel related to job duties and responsibilities.
• Must be able to lift and carry up to 20 lbs.
• Must be able to talk, stand, walk, sit, drive, bend, squat, climb, twist and reach as necessary.

• Bachelor’s degree from a four-year accredited college or university preferred.
• High School Diploma required.
• Prior experience with email marketing and marketing automation platforms preferred. 
• Digital Media, Web Development, or Interactive Marketing experience preferred.

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