Conference Badge: Sales & Partnership Director

Position Overview

The Sales & Partnership Director will drive our company’s growth strategy by developing key account relationships within the conference and event planning industry. This role will focus on establishing partnerships with meeting procurement companies, association management organizations, and direct relationships with high-volume event producers. The ideal candidate will combine strategic thinking with relationship-building skills to achieve significant revenue growth.

Strategic Sales Leadership

• Develop and execute a comprehensive outbound sales strategy to grow revenue
• Build and manage a high-performing sales team, providing coaching, mentoring, and performance management
• Establish sales targets, KPIs, and reporting frameworks that align with company growth objectives
• Create forecasting models and provide regular analysis of sales performance against targets

Key Account Management

• Personally manage relationships with our highest-value accounts and strategic partners
• Develop and implement account growth strategies for top 20 highest-potential clients
• Create customized proposals and presentations for enterprise-level clients
• Negotiate complex multi-event contracts and strategic partnerships

Partnership Development

• Identify and secure strategic partnerships with meeting procurement companies 
• Develop channel relationships with association management companies 
• Create partner programs that incentivize repeat business and referrals
• Establish preferred vendor status with key convention centers and event venues

Industry Leadership

• Represent the company at industry events, trade shows, and conferences
• Develop thought leadership content to position our company as an industry expert
• Build relationships with industry associations to enhance company visibility
• Stay current on industry trends and competitive landscape

Product & Service Innovation

• Collaborate with operations and product teams to develop innovative badge solutions
• Identify opportunities for value-added services and product line extensions
• Provide market intelligence to guide product development priorities
• Test and validate new offerings with key clients and partners

Required Experience

• 5+ years of sales leadership experience in the events industry, conference services, or related field
• Proven track record of exceeding revenue targets and driving significant business growth
• Experience building and managing high-performing sales teams
• Demonstrated success in securing enterprise-level partnerships and contracts
• Strong understanding of the conference and events industry landscape

Skills & Attributes

• Exceptional relationship-building and networking capabilities
• Strategic thinking and business acumen
• Strong negotiation and closing skills
• Excellent communication and presentation abilities
• Analytical thinking with data-driven decision-making approach
• CRM expertise and sales process optimization
• Collaborative approach to working across departments

• Competitive base salary plus performance-based commission structure
• Performance-based bonuses tied to company growth milestones
• Flexible working structure

• Remote position
• Occasional travel required

Qualified candidates should submit a resume and cover letter detailing relevant experience and proven sales achievements. 

We are an equal opportunity employer committed to diversity in the workplace.