Senior Analyst, Marketing

Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group. We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

We are proud to be the vacation-industry leader with global brands – including Royal Caribbean International, Celebrity Cruises and Silversea Cruises – the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.

This position will be working onsite from Miami.

Position Summary:

The Senior Analyst will play a pivotal role in steering Silversea’s marketing team by delivering critical insights and comprehensive analysis to shape strategies and drive growth. Key responsibilities include leading high-impact projects, conducting thorough data analysis, identifying trends, and producing detailed reports, compelling presentations, and insightful dashboards for informed decision-making. The ideal candidate must possess exceptional analytical, communication, and problem-solving skills, with the capability to independently recommend strategic business opportunities grounded in data. This high-profile role will involve collaboration with all areas of marketing.

Essential Duties and Responsibilities:

• Lead the development of reporting to monitor performance, Direct Mail reports, and Social Media reports, Email Marketing, and Web that monitor performance against targets and historical performance.
• Works with management & other team members to understand & clarify data analysis and reporting needs.
• Provides guidance and insight on data visualization options for report design. Serve as the subject expert for Marketing data, metrics and KPIs.
• Identify opportunities to improve market revenue growth and operational efficiency.
• Respond to ad hoc reporting requests from various teams, providing timely and accurate data insights.
• Present reports and findings to stakeholders, including senior leadership and marketing teams.
• Work closely with all partners to develop a clear and strategic vision for how standardize the delivery of reports and insights across global markets.
• Works autonomously and with little direction to complete assignments, coordinating business processes, programs and projects based on the outlined strategies and defined directives.
• Utilize behavioral analytics to provide strategic insights to the One-to-One marketing team providing recommendations on the Timing, Targeting and Testing of all campaigns.
• Collaborates with Data Engineers and Enterprise Data team to build robust data pipelines and tables to provide timely and accurate information and meet business reporting needs.
• Manage timelines, expectations, quality, and results of projects.
• Keep abreast of trends and provide recommendations for testing new and emerging technology
• Performs other duties as required.
• This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform any other job-related duties assigned by their supervisor or management.

Qualifications, Knowledge and Skills:

• BA or BS degree in analytical related subject required.
• Experience in data visualization tools such as Tableau, Power BI, and Microsoft Power Platform.
• Strong Oracle PL/SQL knowledge.
• Strong analytical and process improvement skills.
• Working experience with SAS, Hyperion, SQL, R, Python, Google Analytics, or equivalent.
• Ability to collect, analyze and interpret performance data from multiple sources & potentially consisting of advanced statistical output.
• Demonstrate ability to think beyond raw data and to understand the underlying business context and sense opportunities hidden in data through strong storytelling skills for technical and non-technical audiences.
• Strong written and oral communication skills; ability to communicate effectively with all levels of management and partners from a variety of business functions.
• Team player, highly motivated and results driven with a positive attitude.
• Self-starter who can provide thought leadership and drive results in a dynamic and fast evolving environment.
• Ability to deliver results in timely manner with consistency and precision.

We know there’s a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We’ll hope to see you onboard soon!

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

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