Senior Director, Brand Management & Product Marketing

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

WB Games is a leader in the games industry across all game platforms and mobile devices. Our diverse and inclusive workforce creates and brings to life the most beloved characters, franchises, heroes, and wizards in the world. We are fans of what we make and proud of what we do. We have studios and offices across the globe.

SUMMARY OF POSITION:
We’re looking for a marketing leader who is obsessed with players, fans, and culture-someone who understands the magic of the Harry Potter universe and knows how to bring it to life in ways that resonate with audiences around the world. As Senior Director, Brand Management & Product Marketing – Harry Potter Franchise, you’ll lead the brand and marketing strategy for one of the most iconic IPs in entertainment. You’ll bring big creative thinking, deep audience understanding, and a hands-on approach to execution.

This role requires someone who is both strategic and scrappy-someone who thrives in a highly collaborative, fast-paced environment and can drive clarity and impact in the face of complexity. As the voice of the player, you’ll excel at partnering with studios and product development, infusing player needs, competitive intelligence, and market insights to shape product strategy. The goal: to delight and grow our players through experiences that truly resonate. You must be curious about players, markets, pop culture, and the evolving entertainment and media landscape. You should care deeply about crafting experiences that delight fans-while also being laser-focused on commercial performance.

KEY RESPONSIBILITIES:

Brand Strategy & Ownership

• Collaborate with Franchise Planning to ensure brand strategy is aligned with broader franchise direction and opportunities across the Warner Bros. Discovery ecosystem.
• Lead the brand and marketing strategy for the Harry Potter games portfolio, ensuring the brand shows up with consistency, creativity, and fan-first authenticity across every player touchpoint.
• Be the internal champion for the Harry Potter brand-partnering with studios, publishing teams, to make sure everything we put into the world feels right for our players and the franchise.

Go-to-Market Leadership

• Own the go-to-market plans across the lifecycle of each Harry Potter title-from announcement to lifecycle-with guidelines and robust strategy on the audience, positioning, creative approach, channel mix and budget.
• Drive big ideas that breakthrough and allow our teams globally to rally around for greater player engagement and brand growth.
• Lead the direct, cross functional and regional teams to ensure campaigns are insight-driven, culturally resonant, and performance-optimized.
• Use data and audience signals to drive decisions-and know when to trust your gut as a marketer who understands what fans want.
• Brief and drive teams across Studio, Growth, Performance Marketing, Market Insights and Analytics to facilitate the right tools, tech, data, automation, insights and always on optimization abilities.

Product Marketing & Audience Fit

• Partner with Market Insights to help shape the product by ensuring player needs, motivations, and cultural signals are reflected in development decisions.
• Translate product features into compelling, player-centric messaging that ladders up to our brand values and strategic goals.
• Be the voice of the player and fandom in every room-leveraging research, trends, and platform insights to drive relevance and impact.

Global & Regional Collaboration

• Lead and work closely with regional publishing teams to deliver globally consistent but locally meaningful brand and product marketing campaigns.
• Understand territory-specific cultural nuances and player behaviors-and make sure they’re reflected in plans, assets, and rollout strategies.

Leadership & Ways of Working

• Lead and inspire the team focused on Harry Potter brand and product marketing.
• Build strong cross-functional relationships and be a force for clarity, progress, and collaboration.
• Help drive transformation across the team, including new processes, tools, and ways of working.

Qualifications

• A senior marketer with 10+ years of experience in brand and product marketing, ideally in games, entertainment, or IP-driven categories
• Experience leading global go-to-market strategies and cross-functional teams
• A player-first mindset-you understand fandom, community, and how to create authentic brand experiences
• Strategic thinking with the ability to get hands-on and make things happen
• Proven experience working on beloved brands and balancing long-term brand building with short-term performance goals
• A love of storytelling, creative ideation, and building global brands that endure
• A global marketing mindset and sensitivity to regional differences in player behavior, content consumption, and fan expectations
• You don’t just brief the work-you author it. You’re comfortable writing positioning docs, creative briefs, and even pitch decks when needed
• Someone who’s always learning, testing, and pushing for better. You know how to blend data and instinct, and you understand how to measure success, optimize and evolve.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $175,000.00 – $325,000.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

If you’re a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

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